|THE ANNUAL TEAM AWARDS (NOW IN ITS 17TH YEAR) SHOWCASES ANIMATED PSAs PRODUCED BY SCHOOL-KIDS AT THE DIRECTION OF ANIMACTION. KIDS' WB!, CARTOON NETWORK, 4KIDS ENTERTAINMENT, UNIVISON 34, TELEFUTURA,TIME WARNER CABLE, KOCE, KLCS-TV/DT, ANIMATION MAGAZINE, KIDSCREEN AND GP COLOR ALL TAKE PART IN THE EVENT.
(Hollywood---May 2006) AnimAction-Awareness Through Animation, an educational production company specializing in animated anti-tobacco public service announcements (PSAs) produced by middle school students collaborated with the Los Angeles Unified School District (LAUSD), announced today that the 16th Annual TEAM Awards (Tobacco Education Awareness Message) will be held at Bovard Auditorium on Wednesday May 31 2006, from 6 pm to 8 pm, according to Clifford Cohen, President and CEO.
Tom Kenny, voice of "SpongeBob SquarePants" is hosting the show and Pamela Adlon, Emmy award winning voice of "Bobby" in Fox's "King of the Hill" will present awards. The award show honors the students who participated in the AnimAction program during the past school year. AnimAction conducted a series of two-day animation workshops, at 32 LAUSD middle schools, with approximately 4,500 students. The workshop program works with children, researching all aspects of tobacco and deals with how tobacco companies market their product globally. The students then go on with AnimAction to produce 30-second animated PSAs addressing tobacco use prevention. Between ten and fourteen animated PSAs are produced per school. A panel made up of animation industry professionals selects the most original and best conveyed PSA from each school. The 32 finalist PSAs will be screened at the award celebration. Kids' WB! has committed to honor the student winners of the best overall PSA on the air along with broadcasting their animation nationwide. All the other networks have committed to broadcast as well.
"Producers of children's programming often forget the tremendous power they exercise over young viewers. It is for that reason that we chose to reach kids through animation. When they participate in the making of animation and especially when they themselves author the content the message becomes very powerful. I truly believe that kids who work on these projects will develop awareness so that they can make conscious and well informed decisions about smoking," said Cohen.
The anti-tobacco project has garnered support from major broadcasters and children entertainment companies including Kids' WB!, Cartoon Network, 4Kids, KMEX, TeleFutura and KLCS-TV, . They will all broadcast the kid-produced animated media campaigns.
TEAM Awards XVI will be broadcast on Time Warner Cable, KOCE (PBS), KLCS-TV/DT and MNN (New York City). AnimAction founded in 1989 by producer Clifford Cohen, is dedicated to utilizing the art of animation as a way to educate children about tobacco prevention, drinking, drugs, cultural diversity, media education and other global issues of concern. The company teaches kids to produce animated shorts and PSAs as part of their educational program. Student-produced animations then go onto get aired across the States during children's television programming blocks. Some of their PSAs have been distributed to theaters, international festivals, schools and hospitals. AnimAction has hosted over 1,200 workshops in Canada, United States, Europe, Africa and Asia and have provided children of diverse backgrounds an opportunity to collaborate, and create animation that expresses their communities' social concerns. AnimAction is a leader in the field of youth media-production and is a two-time PRISM Award winner.